The role of a dispensing optician is very important yet under valued and not understood by most of the general public. This make me think that the role needs to be promoted and publicised to the importance of having qualified professionals dispensing spectacles to patients, not just the at risk groups but to all.

I say dispensing not selling, patients not customers. A dispensing optician does not sell they recommend on experience and academic knowledge, they ask questions regarding lifestyle and occupation to ensure that the best optical solutions are presented, fully explained and then allows the patient to make an informed decision on the best solution for them, that fits their budget and their life. A good dispensing optician will always provide the truth and be honest and put the patients needs first.

This is what I stand for.